We had an interesting interjection in our Mobile Web2 presentation at eFest – claiming SMS is cheaper and does 90% of what we can achieve via Mobile Web2!
Sadly this miss-information is rife! Lets bury that myth right now!
1. SMS is NOT a media rich, collaborative, user content creation tool! Mobile Web2 is!
2. Costing 20c($0.2NZ) per 160 character message, it is the equivalent of the minimum 3G data, which is charged per kilobyte or part thereof.
Casual 3G data now costs $1NZ for a 10MB per day ‘data cap’ ($1 per MB thereafter) – soooo, for the same price of 5 x SMS messages (approx 5kb) you get 10MB of rich media using casual web2!!!
OR, to get the equivalent data in SMS messages, it would cost 10000 x $0.2 = $2000NZ. HHhmmmm – who’s being more cost effective now!