AR goes mainstream

The NZ Herald has just released their AR interactive app for iOS and Android making the TimeOut magazine supplement interactive.

Time out coverAR1

Check out the overview at:http://offer.nzherald.co.nz/timeout/

Download the first version of the AR interactive TimeOut issue here: http://offer.nzherald.co.nz/timeout/pdf/TimeOut_3-9_November_2011.pdf

Check out the iPad/iPhone app at: http://itunes.apple.com/nz/app/timeout/id474689475?mt=8

TimeOutAppIcon

TimeOutApp

Enjoy this Augmented Sundae from McDonald’s

Enjoy this Augmented Sundae from McDonald’s: “

McDonald’s India recently launched their Oreo McFlurry sundae nationwide with a stunning Augmented Reality campaign based on junaio. Pointing the smartphone’s camera at a picture of the tasty dessert let the McFlurry cup suddenly swirl and bounce, with chocolate tablets flying up and exploding chocolate chips all over the creamy surface.

Read more at Junaios blog