A quick comparison of the blog stats for my own blog and that of a team project I am involved in illustrates the difference linking a blog to Twitter makes. My own blog is linked to my Twitter account so that every new post is automatically announced to my Twitter followers. The second team blog is not linked to a Twitter account, and although my own blog has been active since 2006 whereas the team blog is only 1.5 years old, there is an order of magnitude difference in blog post views for my blog that is linked to Twitter. This illustrates the impact of using social media to drive community. I’ll test this by associating a Twitter account with the team blog and checking the stats comparison again in a few months.
Stats for my blog linked to Twitter:
Stats for team blog not linked to Twitter: